Seasonal traffic fluctuations

We often get back in to the office after bank holidays to e-mails from panicked clients saying that their hits have dropped dramatically and they don’t know why.

With the Easter weekend upon us we thought it would be a good time to approach the subject of traffic fluctuations. We’ve done some research across all of our SEO and Adwords campaigns analysing click data in order to produce one of the first definitive guides to how the holiday season affects traffic.

While there are certain sites that will attract more traffic over a weekend or holiday weekend, generally traffic is lower. Over the Christmas period we saw a decrease in traffic over 31.2% across our 3,000 plus clients. We will monitor and update this post after the Easter holidays to see how this period compares with Christmas.

In terms of other factors that affect traffic. Major sporting events can have an impact so it will be interesting to monitor things over the upcoming world cup. We will certainly blog about this when the time comes.

It makes for interesting reading and gives you a small insight in to one of many factors we are able to monitor due to the size of our client base.


White Hat Guarantee

At Boost Local we offer a full white hat guarantee. We have thousands of Clients under management and have never had any Client blacklisted from any search engine

We submit and build backlinks to your website consistently and at the right pace in order to maximize the benefits of SEO without any chance of blacklisting.

We use techniques developed over years with the emphasis on assisting the search engines to find your website and appreciate its relevance which is a technique fully endorsed by Google themselves.

See the video below. This is Matt Cutts, the head of Google’s Web spam team talking about SEO.


Click rate cannot be calculated until your product has reached at least 100 clicks.


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